L&L stand - Euroluce 2023

LocationMilan, Italy
PhotoAlessio Tamborini

Our stand at Euroluce took the form of a black monolith perforated by a hexagonal pattern filled with colour from the RGBW and Tunable White light of Colorado profiles.

This view of the colour scenes was the start of a circular route leading to the core of the stand, in a transition from installed lighting to an opportunity to handle the lighting fixtures on display and to touch the materials, finishes and optics.

Along the circular route, visitors were introduced to the new products of 2023 and were able to explore the technical features of recently released fixtures such as Quilatero, Altopiano and Colorado.

The stand at Euroluce established a long-distance dialogue with SENSNES through multiple visual references. Firstly, the use of coloured lighting scenes generated by linear profiles, to draw people in from the street to the Fuorisalone installation, and from the exterior of the Euroluce stand to the interior. Next, the recurrence of hexagonal shapes in both the facade of the monolith at Euroluce and the Fuorisalone sky-floor. Finally, the vertical garden with Plin bollards on the stand, explicitly evoking the garden suspended above visitors’ heads in SENSNES.

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