|Location||Brera Design District, Milan, Italy|
|Project||lucearchitettura (Lorella Marconi, Cinzia Todeschini)|
|Light planning||lucearchitettura (Lorella Marconi, Cinzia Todeschini)|
In the temporary space set up in the Brera quarter, the architectural and lighting design studio lucearchitettura devised a multi-sensory immersive trail in which light was used to reverse the point of view. Visitors were encouraged to actively observe the space using all their senses.
The experience started outside the installation, where the RGBW light from Colorado and Tago profiles could already be seen. Alternating lighting scenes in complementary colours washed over the high walls of the interior space. These were designed to represent building facades in a reference to our experience as manufacturers of outdoor lighting fixtures.
When visitors entered the space and looked up, they found a garden hanging above their heads, while the clouds were beneath their feet in this reversed perspective. SENSNES, the abstract, palindromic name given to the installation, spoke to the desire to subvert reality and give visitors a unique experience.
Forest sounds and birdsong, combined with the scent of eucalyptus, completed the immersive effect. Climbing the stairs and lingering on the first-floor balcony, visitors could enjoy a different view, a close-up of the Plin installed upside down between the plants.
Next, passing through a curtain revealed a passageway to another space, where a video projection was synchronized with a play of light, produced by Goccia lighting fixtures, to immerse visitors in the elemental sights and sounds of “water”, with lightning, thunderstorms and downpours.
When the visitors stepped outside the darkened room, they once again found themselves in an upside-down world, with greenery above their heads and the sky at their feet. Mirroring the first room, it served to remind them of “the importance of never ceasing to dream”, as the lighting designers at lucearchitettura said.
Goccia, 4000K, 2W