Fuorisalone 2025 – SENSES de IAMMI y Materia-Studio

When light guides the senses: Ginko 2.4 at the heart of a multisensory experience

Année2025
LocalitéVia Melzo 12, Milan, Italie
ApplicationMusées et expositions
ProjetIAMMI
Architecturemateria-studio

During Milan Design Week 2025, MelzoDodici hosted SENSES, a multisensory installation curated by IAMMI and Materia-Studio that took visitors on a journey through light, sound and touch. Ginko 2.4 projectors, with built-in zoom lenses, orchestrated the lighting along the route, creating refined plays of light and shadow that guided the gaze and enhanced each element on display.

Entering in darkness, visitors were gradually led by the light to discover all nine products on show, including upcycled furniture, iconic objects and recycled materials. Tactile contrasts, fragrances and sound design completed the experience, transforming the space into a contemporary Cabinet of Curiosities.

 

Outside, Reiko fixtures in corten and jasper green finishes blended seamlessly with the hedges and shrubs in MelzoDodici’s private courtyard. Their elegant, minimalist square design, combined with the natural colours of the finishes, enabled Reiko to integrate effortlessly into this versatile design space in the heart of Milan.

 

In SENSES, Luce&Light contributed to shaping a sensory story, demonstrating how light can define atmospheres, modulate perception and enhance design in an immersive way.